What is An Ambassador?
If you are reading this you may be interested in serving as an ambassador for the pinkdot Utah Campaign. Are you? Or do you know someone who absolutely must be asked? Does learning about the pinkdot Utah campaign evoke a story about someone who needs the support of family, friends, neighbors or co-workers? Would you or possibly someone you know be willing to be out in the community spreading the word about the pinkdot Utah Campaign and listening to feedback when given?
If you answered, "yes" to any of these questions and would be willing to devote some volunteer time (a little or a bunch ~ whatever you can do), please keep reading because:
We Need You!
As a pinkdot Utah Campaign Ambassador you will be the face of this campaign and perhaps the beginning of a powerful grassroots movement in the United States. Following your selection as an ambassador, we first ask each of you to sit with our camera crew and explain why you support pinkdot Utah or why it's important to you. All ambassador videos will be edited and used as part of the viral campaign (e.g., website, Facebook, etc.). There will also be some formal training seminars where campaign ambassadors will be trained on their roles and responsibilities and equipped with all the campaign materials they may need to have powerful and productive conversations with their circles of influence. Beyond the facts, board members should also have one or two "stories" ready to share. People respond more strongly when they hear about an individual, or a neighborhood. So being able to tell a short story of how the nonprofit has helped someone, and why that is important, is also critical.
A part of this training will include disseminating the "elevator speech" – or a 30 second answer to the question "What is pinkdot?" The answer will be current, factual, and easy to remember. Ambassadors will also need to know how to answer that hoped-for follow-up question, i.e. "is there any way I can help?" Ambassadors will know enough to be able to list a few key items on the campaign wish list. A generic business card that has the current wish list on the back, so it's easy to pull out of pocket or purse and hand to the inquirer will be issued. Members of the Ambassador Committee will coordinate ambassadors so that quick response to questions and concerns can be addressed.